• Dynamic South African companies SSG Holdings, Blu Approved & M4Jam have teamed up to sponsor SA Rugby’s flagship national championship for non-university clubs
• Sponsorship forms part of SA Rugby’s long-term strategy to reboot club and amateur representative rugby
• To date, the tournament has been characterised by capacity crowds and free-flowing rugby
The business end of the SSG Gold Cup, presented by Blu Approved & M4Jam, begins on Saturday when the eight remaining teams clash in four intriguing quarter-finals in KwaZulu-Natal, Gauteng, North West and Limpopo respectively.
This follows a nail-biting final weekend in the group stages, which saw all 16 teams still in playoff contention in SA Rugby’s flagship national championship for non-university clubs, championed by 2007 Rugby World Cup-winning Springbok captain John Smit.
Two-time former champions Newrak Rustenburg Impala, 2015 winners Durbanville-Bellville as well as 2013 and 2017 runners-up College Rovers are among those clubs safely into the last eight. They are joined by a quintet of teams from which 2019’s winners may easily emerge, such has been the competitive and unpredictable nature of the tournament thus far.
In Saturday’s first quarter-final, which kicks off at 12h20, Durbell travel to Durban where they will face Rovers in a heavyweight contest between the open-club champions of Western Province and the Sharks respectively.
The remaining three matches all take place up north — in Gauteng, North West and Limpopo — with kick off at 16h00.
The winners of the Rovers-Durbell match will take a particular interest in what happens at the Adelaars Sports Ground in Pretoria, where debutants ABE Midas Naka Bulls, representing the Blue Bulls, host Border champions Hollywoodbets Swallows.
The respective winners of these two matches will clash in next weekend’s first semi-final.
On the other side of the draw, the two rival platinum mining clubs, Impala and Northam Platinum Rhinos, appear to be on a collision course to meet in what would be a titanic second semi-final.
However, Griffons champions Welkom and newcomers Multisure Gardens, the EP title-holders, have title ambitions of their own and will travel to Rustenburg and Setaria, near Thabazimbi, confident of reaching the final four.
“These are seriously good club sides with seriously good, provincial-quality players throughout their ranks,” said Smit, the acting CEO of title sponsors SSG Holdings and the driving force behind this year’s tournament.
“The Gold Cup so far has been a fantastic success. We’ve had people from all walks of life streaming into community grounds to watch their local heroes playing like there’s no tomorrow.
“I’d like to think that this tournament reflects the true face of South African rugby. It has been vibrant and diverse both on the pitch and in the stands, and a true celebration of grassroots rugby that forms the cornerstone of communities in towns and villages across the country.
“The unsung heroes in these communities need to be given the opportunity to be celebrated and the Gold Cup is one of the ideal platforms to achieve this.
“The Gold Cup’s vision of building communities and providing opportunities is shared wholeheartedly by SSG Holdings, Blu Approved and M4Jam. We are proud to be associated with the grassroots game and we look forward to seeing the tournament grow from strength to strength,” Smit added.
Saturday’s results and semi-final lineup will be publicised on the tournament’s Twitter (@GoldCupRugby) and Facebook (The SSG Gold Cup) platforms.
12h20: College Rovers v Durbanville-Bellville (KP3, Kings Park, Durban)
16h00: Northam Platinum Rhinos v Multisure Gardens (Setaria Recreation Club outside Thabazimbi)
16h00: Newrak Impala v Welkom (Impala Rugby Club, Rustenburg)
16h00: ABE Midas Naka Bulls v Hollywoodbets Swallows (Adelaar Sports Ground, Wonderboom South, Pretoria). This match will be streamed live onwww.springboks.rugby and on the SSG Gold Cup Facebook page.
About the Sponsors:
SSG Holdings, formerly known as the SSG Group, was formed to realise the dream of its shareholders to create a specialised, integrated services group to deliver technically sound and commercially viable Security, Facilities Management and Cleaning solutions to the South African market. The business has a national footprint and has experienced exceptional growth since its inception in early 2014.
Blu Approved combines technical innovation with entrepreneurial flair to bring products and services associated with the developed world directly to the doorsteps of people who may be geographically and economically isolated from the mainstream. By so doing, Blu Approved creates jobs, supports the growth of small businesses, and helps bridge the digital divide. With over 150,000 points of presence, Blu Approved puts products and services within arm’s reach of every South African — even those people in the furthest rural corners of the country. These products and services range from airtime, data and electricity to bill payments, money transfers, betting and ticketing.
M4Jam – a South African technology success story – is a mobile app that builds companies and communities by empowering unsung micro-entrepreneurs with real-time micro-job opportunities. With youth unemployment at a record high of 54.7%, M4Jam’s mission is to create one million micro-jobs a month by 2020. Since January 2015, 180,603 jobbers have successfully competed 1,247,112 micro-jobs that they have benefited from. Businesses that M4Jam has helped include Cell C, Pioneer Foods, Sanlam, Unilever, Sasko, Virgin Money & Clover.