SA Rugby welcomed Mitchum SA into their sponsorship family after Mitchum secured a new one-year partnership as an associate sponsor for Vodacom Super Rugby.
Vodacom Super Rugby is the largest rugby union competition in the Southern Hemisphere, consisting of a total of 15 teams – five from New Zealand, four each from South Africa and Australia as well as one team each from Argentina and Japan – dating back to the 1990s.
“We are excited to welcome Mitchum to our sponsorship family and look forward to a mutually beneficial relationship with a partner that is enthusiastic about rugby and the sustainability of the game,” said Jurie Roux, SA Rugby CEO.
“To attract such a sponsor in a tough economic climate is not only testimony to the lure of rugby as a sport and Vodacom Super Rugby as one of the top sporting competitions in South Africa, but also for the return on investment that Mitchum see in associating with SA Rugby and our brands.”
Roux said Mitchum has come on board as one of two associate sponsors to Vodacom Super Rugby and formed an integral part of SA Rugby’s plans of improving the quality of rugby to the fans each year.
“Without sponsors, sport will struggle and we’re fortunate that we have South African companies that are passionate about growing rugby,” Roux added.
Ndungu Wanjohi, Marketing Director at Revlon South Africa, said: “Mitchum is excited to come on board as an associate sponsor for the international competition.
“The association of our brand and that of Vodacom Super Rugby is a natural one that serves Mitchum and our strategy in a manner that makes sense for many reasons. We believe this new sponsorship deal will take our brand exposure to even greater heights.
“The sponsorship of Vodacom Super Rugby represents a renewed and passionate commitment by us to the future of the sport in South Africa with a particular emphasis on the ever-growing support which Vodacom Super Rugby is enjoying year on year.”