SA Rugby and Energade announced on Wednesday an extension of their partnership, which dates back more than two decades, for another two-and-half-years as the Springboks’ official sports drink supplier.
South Africa’s first sports drink has shared many milestones with the national rugby team, accomplishing ground-breaking victories and championships throughout a relationship that first started in 1999.
Energade is one of SA Rugby’s longest-standing partners and has successfully created a legacy and relationship with the Springboks and other national teams, providing benefits on and off the field.
“Energade have been at our side as a partner going back more than 20 years, and we are very grateful to see them continuing their support of the Springboks,” said Jurie Roux, CEO of SA Rugby.
“The world of sport sponsorships is tough and to have a partner such as Energade sign on, extending our relationship, speaks volumes for both brands.
“They supply our teams with a world-class product on a level where hydration is crucial, especially in our typically dry South African conditions.”
Ismail Nanabhay, Marketing Director for Energade, said: “Being a partner to the Springboks as the official sports drink supplier has been an honour for the brand and we believe the longevity of our partnership speaks volumes about the value we bring to SA Rugby and the Springboks in particular.
“Over the last 23 years, we have consistently played an integral part by keeping the team hydrated, enabling them to step up their game through every training session and match. An important part of the kit! We are proud to continue playing a role in the future successes of the World Champions.”