Samsung Electronics, the world’s leading consumer electronics brand and already an associate sponsor of the South African Rugby Union, has announced its support of the World XV squad taking on the Springboks at DHL Newlands in Cape Town next Saturday, 7 June.
The World XV has already confirmed a number of top players from various countries for this match and will be coached by former Springbok coach Nick Mallett.
Samsung, upon a request from SARU, has agreed to sponsor the World XV, as the Springboks kick off a tough 2014 season in Cape Town next weekend.
“As a sponsor of the World XV squad, Samsung is assisting our National Team in its preparation for the 2015 championships,” said Sung Yong Hong, President and CEO of Samsung Africa.
“The World XV team include the best players from around the globe and will offer a unique opportunity for the Springboks to compete against a world-class team. We want to show our support, in this way, and give back to the millions of South Africans who have supported us as a brand.”
The final squad for the Samsung-sponsored World XV team will be confirmed after this weekend. There are already a number of South African players, who have been released by their international clubs to play in this match.
The team will also feature players from Australia, New Zealand, France, England and other European leagues. The players, who have been selected for the World XV match, are all very experienced and in good form making them worthy opponents for the Springboks.
“This is an almost unique opportunity to see an international team playing in South Africa with the freedom of not needing a certain result,” said Jurie Roux, SARU CEO.
“We’ve all watched on TV those festival-style games in the European winter where great players combine their talents to produce some stunning rugby and provide a real challenge to the SANZAR nations on tour. We’ve now got one of those games on our doorstep.
“We’re very excited about the players who will be turning out against the Boks at Newlands and we’re very thankful to Samsung for making this occasion possible. They are a relative newcomer to our sponsorship family but they have already become very good friends of rugby.”
The game, on 7 June 2014, is a non-Test match but promises to be a thrilling experience for the up to 48,000 passionate fans at DHL Newlands, and will further be televised to more than a billion viewers in over 40 countries.
“Samsung believes in the power of sport to unite people from all walks of life. Through this sponsorship we are eager to ignite passion and real South African enthusiasm for the game, enhance the consumer experience, across multiple platforms while building relevant connection points that resonates with consumers’ interests and draws passionate followers,” Hong added.