The South African Rugby Union (SARU) on Thursday welcomed Bidvest Car Rental into their sponsorship family as the Official Car Rental Supplier to the Springboks and SA Rugby.
Jurie Roux, SARU CEO, said he was delighted to announce the new five-year partnership with Bidvest Car Rental, particularly in light of the challenging economic times.
“We are very fortunate to have a number of extremely keen sponsors as part of our family and we’re excited to be working with Bidvest Car Rental for the next five years,” said Roux.
“They are part of a major South African business success story and we are proud to be associated with them. They have raised the bar for service delivery and efficiency in a wide range of areas and we look forward to partnering with them over the coming years as well as gaining insights into their successful business practices.”
The partnership will see the Springbok logo being used in the marketing materials of Bidvest Car Rental as well as appearances by players in support of the company. National players on team duty and SA Rugby staff will also exclusively use Bidvest Car Rental vehicles for the next five years.
Gaynor Von Loggenburg, Sales and Marketing Director of Bidvest Car Rental, said: “We are big rugby fans, and we are proud to support the Springboks and SA Rugby as their car rental partner.
“We believe in the power of the Springbok brand and that we will be supporting something that our customers are passionate about. We have made major strides as a company since our launch and this sponsorship is a key part of our strategy to build the Bidvest Car Rental brand in the minds of local and international travellers.”
An official launch of Bidvest Car Rental’s partnership with the Springboks and SA Rugby will take place in the New Year.