It’s International Friendship Day and Castle Lager Shows us How the Springboks are Truly Made
Today sees the launch of Castle Lager’s It’s How We’re Made bite-size, social media, documentary, featuring the best friendships of Springbok Rugby World Cup winners Damian Willemse, Cheslin Kolbe, Ox Nche and their real-life ‘ride or dies’.
30 July is International Friendship Day, a fitting date to launch the brand’s latest Springbok campaign for the upcoming Castle Lager Rugby Championship.
See here: https://youtu.be/7QOcmKW2uhs
Thomas Lawrence, Brand Director Castle Lager says, ‘South Africans are made differently, and this campaign is a celebration of that.’
He adds, ‘We are so used to seeing the Springboks on our screens as the Herculean athletes that they are, but in the build up to the Castle Lager Rugby Championship, we want South Africa to see how our heroes are truly made.’
Castle Lager is The Taste That’s Stood the Test of Time, made from the finest hops harvested in the Waboomskraal Valley near George, South African sun-kissed barley from Caledon and golden maize.
Lawrence adds, ‘Just like Mzansi’s favourite beer has the best, local ingredients, It’s How We’re Made takes us behind the scrum and backline and illustrates that our Springbok heroes are also made with the finest ingredients and values.
Ox describes this unconditional relationship by saying, ‘It doesn’t matter what, we always have each other’s backs.’
Cheslin’s bestie, Lucian, says, ‘We ended up in the same class and clicked ever since.’
And a highlight of the piece is Damian Willemse describing the matching tattoos shared by himself and his best friend, Sentle, ‘That’s basically him saying don’t worry I got your back!’.
Lawrence concludes, ‘Visit our social media channels this Castle Lager Rugby Championship, where you and your best friend could win a Castle Brewery Tour experience in Cape Town with the Springboks, based on the ingredients of your friendship.’
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