Jul 18 • Craven Week, General News, School • 2346 Views • Comments Off on COCA-COLA® HERO OF THE DAY (DAY 5)

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Embrose Papier from the Blue Bulls has been named the Coca-Cola® Hero of the day for day 5 of the U18 Coca-Cola® Craven Week.

The prestigious Coca-Cola® Hero of the Day award is presented on each day of the tournament in recognition of a game changing ‘hero’ moment. Embrose was selected for the award by a Coca-Cola appointed panel of rugby experts after he picked up the ball in his own half, broke through a couple of tackles, ran over the Boland right wing, Keanan Boonzaaier, and started a movement where he touched the ball a number of times before the Bulls scored a try to break the last resistance from Boland. Embrose’s hero moment and the subsequent try provided inspiration to the Bulls to kick on and win the match 40-12.

‘My team played very well during the tournament and it is a pleasure to give back to my team mates. I enjoyed today’s game and I was given some space to run so every time I saw a gap I took it,” said Embrose.

Fetsi Mbele, Coca-Cola South Africa’s Senior Communications Manager: Brand Experience commented, “Congratulations to Embrose Papier on being selected as Coca-Cola® Hero of the day for day 5 of the Coca-Cola® Craven Week. At Coca-Cola® we believe that it is essential to put platforms such as the Coca-Cola® Youth Weeks in place for players of all ages to reach their full potential. The Coca-Cola® Youth Weeks are Where Heroes Are Made and for many of the players here this week, this is just the beginning of a future in the game. I look forward to following the likes of Embrose as they carve out a career for themselves in South African rugby”

In addition to awarding the Coca-Cola® Hero of the Day to players at the u18 Coca-Cola® Craven Week, Coca-Cola has taken the “Hero of the Day” concept to social media!* As an acknowledgement of the massive role that schools play in the development of South Africa’s future rugby heroes, Coca-Cola is searching for South Africa’s ultimate school rugby hero. Whether it’s the star flyhalf, a dedicated supporter or the u13 water boy, they want to know their story. The winner and their school will be awarded with amazing rugby related prizes.*

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