Coca-Cola opts to cease sponsorship of Ellis Park Stadium

Jan 8 • General News, National • 2465 Views • Comments Off on Coca-Cola opts to cease sponsorship of Ellis Park Stadium

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The Golden Lions Rugby Union would like to announce that popular beverage company Coca-Cola has chosen not to renew their naming right sponsorship of Ellis Park Stadium.

Coca-Cola, who have been the naming rights sponsor of the stadium since 2008, have chosen to realign their sponsorship portfolio and will focus on youth sports development in the future.

“We deliberated on this issue long and hard as [our sponsorship] has been a mutually beneficial association,” said Craig van Niekerk, Marketing Assets Manager at Coca-Cola South Africa.

“We have however evaluated our portfolio of assets and, for the next few years, our strategy will focus on youth sports development.

“We wish the Golden Lions Rugby Union all the best in their future endeavours.”

The Golden Lions Rugby Union would like to thank Coca-Cola for their sponsorship and support over the last four years and wish them well in their drive to develop sport across the country.

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