Daikin announced as NSW Waratahs Principal Partner
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Loading...The NSW Waratahs have today announced the signing of a three-year partnership agreement with Daikin Australia who will become the club’s Principal Partner. The Daikin brand will appear on the front of the NSW Waratahs match jersey from the 2016 season onwards.
NSW Waratahs Rugby CEO Greg Harris said the partnership would create some tremendous opportunities for both brands.
“We’re excited to be entering a strategic partnership with a global market leader in Daikin,” Harris said.
“There is a very strong alignment between the two organisations, with Daikin’s focus on innovation and quality and desire to sustain market leadership.
“We’re looking forward to introducing business opportunities for Daikin and their dealerships across Australia and New Zealand over the next three years.”
With headquarters in Osaka, Daikin is a world leader in air conditioning, and has been operating in the Australian residential, commercial and industrial markets for more than 45 years.
The brand is represented by an extensive specialist Dealer network throughout Australia and New Zealand, and will also be the Exclusive Air Conditioning Partner of Waratahs Rugby until 2018.
Shoji Uehara, Managing Director Daikin Australasia, said he was delighted to be partnering with Waratahs Rugby.
“With the recent addition of a Japanese team into the Super Rugby competition from 2016 onwards, and the impressive performances from the Brave Blossoms in the 2015 Rugby World Cup, interest in rugby Japan has reached unprecedented levels,” Uehara said.
“The NSW Waratahs are the most successful Australian Super Rugby team in recent years, and the alignment between Daikin and NSW Waratahs Rugby is a key opportunity for both brands to leverage wider exposure in key markets across Australia, New Zealand, South Africa, Argentina, Asia and the UK.”
The NSW Waratahs kick off their 2016 Super Rugby competition on Saturday 27 February against the Queensland Reds at Allianz Stadium, and will travel to Tokyo to play the Japan Sunwolves in Round 15 at Prince Chichibu Memorial Stadium on Saturday 2 July.
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