The leader in sports performance eyewear, Oakley is teaming up with one of the country’s most beloved and formidable provincial teams to bring you a match up made in rugby heaven. Today, Oakley South Africa announced a partnership with one of the country’s most successful rugby franchises, The Sharks, in a deal that will see the brand become the team’s Official Eyewear Partner for the 2022 season.
This unique partnership between two powerful brands cements two forward thinking approaches to business. The Sharks and Oakley are always on the cutting edge delivering great products that enrich people’s lives. As a team that has long built its reputation on grit, integrity, heart and empathy, The Sharks perfectly embody Oakley’s “Be Who You Are” campaign. Unapologetic and determined, the eight-time Currie Cup winners are known around the world for their ethos and inspirational commitment to authenticity.
Seth Hulley, Oakley SA Sports Marketing manager said: “I am super excited about this partnership, Oakley sponsors quite a few individuals from the team, including Siya Kolisi, Lukhanyo Am, Sikhumbuzo Notshe, Aphelele Fassi and Ntuthuko Mchunu. There is a great synergy between Oakley and The Sharks already and it made sense to take the sponsorship to the next level, as the Sharks brand and Oakley are two dynamic brands that align very well.”
Few South African sports teams are more internationally renowned and supported than the Sharks. Over the past three decades they have evolved from a provincial rugby brand to a commercially recognised sporting giant with global stature.
“The brand has reached such significant milestones that it has become more than just a rugby team. As a team we are role models for the youth. Our players and coaching staff are conduits for the idea that you can find realisation through sport. The example each of them sets encourages our community of supporters to be true to themselves and embrace their own unique identities,” said The Sharks CEO Eduard Coetzee.
He concluded: “This alliance only reinforces the idea that we are committed to excellence. We are ecstatic to have found a partner who knows what it means to Be Who You Are. This allows every member of The Sharks family to continue to put their most, innovative and inventive foot forward no matter where they go”.
About Oakley, Inc.
Established in 1975 and headquartered in Southern California, Oakley is one of the leading product design and sport performance brands in the world. The holder of more than 800 patents, Oakley is a culture of creators, inventors, idealists and scientists obsessed with using design and innovation to create products and experiences that inspire greatness. This philosophy has made Oakley one of the most iconic and inimitable brands on the market, with products that world-class athletes around the globe depend on to compete at the highest level possible. Oakley is known for its High Definition Optics®, which features unparalleled optical clarity and precision along with impact resistance and UV protection, incorporated into all of the brand’s sun, prescription eyewear and premium goggles. Oakley extended its position as one of the world’s leading sports eyewear brands into apparel and accessories. Oakley has men’s and women’s product lines that appeal to Sports Performance, Active and Lifestyle consumers. Oakley is a subsidiary of Luxottica Group. Additional information is available at
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