The Queensland Rugby Union (QRU) today announced Smartgroup has become a major partner of Rugby in Queensland for the next three years.
On the eve of the 2017 Vodafone Super Rugby season, the QRU confirmed that one of Smartgroup’s brands – Smartsalary – will appear on the playing shorts of the St.George Queensland Reds team when the Reds face the Sharks in their first Super Rugby game at Suncorp Stadium on Friday night.
Established in 1999, Smartgroup has grown from the leading salary packaging brand, Smartsalary, to become an award-winning, ASX listed company widely recognised for customer centricity and bar-raising innovation. Smart group partners with HR teams and health organisations across Australia to deliver meaningful, easy-to-access employee benefits, including salary packaging and novated leasing; as well as organisational efficiencies through innovative fleet management and unique hospital workforce modelling software.
QRU Deputy CEO David Hanham said: “We’re delighted Smartgroup has chosen to partner with the QRU for the next three years. The Queensland Rugby Union’s reach allows our partners to benefit from our intimate relationship with Rugby stakeholders across the state as well as providing multiple opportunities with our elite Rugby teams like the St.George Queensland Reds.
“We’re able to assist Smartgroup’s direct relationship with the corporate Rugby community throughout Queensland. The large business network Rugby enjoys is a very good match for Smartgroup’s product range and the QRU is keen to maximise this new partnership in the coming years.”
Smart group senior executive Dave Adler said: “There’s so much to like about the Reds. Their support for the Queensland community runs well beyond the metropolitan areas, and their work to grow the participation of women in sport is evident in the number of Queenslanders representing Australia in Rugby sevens’ debut at the Rio Games.
“We choose our affiliates carefully. For us, it’s important to partner with people-centric organisations that recognise the value of teamwork and operate with integrity. We’re driven by innovation and improvement, and we make a point of surrounding ourselves with like-minded organisations.”
The smart group is no stranger to Queenslanders, holding a key Federal Government contract with strong ties to regional Queensland since 1999, and securing a major public sector contract in 2011, which cements Queensland as a critical market for Smartgroup’s group of companies.
While Smartsalary is the brand the fans will get to see on the Reds apparel and within Suncorp Stadium, other Smartgroup companies are expected to see great benefits through the partnership. These include Smartsalary’s novated leasing arm, Smartleasing; Selectus, a leading salary packaging provider in the private the education sector, and Autopia – a novated leasing specialist for the corporate market.