Springboks cement new partnership with AfriSam

Feb 7 • General News, International, National, South Africa, South Africa, Springbok News, Springboks • 1178 Views • Comments Off on Springboks cement new partnership with AfriSam

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The Springboks have welcomed on-board a brand new partner to start the year with, building materials giant, AfriSam, agreeing a three-year partnership, it was confirmed today.

The 88-year-old supplier of superior quality construction materials and technical solutions to the southern African building industry makes its first venture into national team sponsorship. They are also breaking new ground as the first company in their category to partner with the Springboks.

“We are delighted to welcome a new partner from a new sector of the South African economy into the Springbok family,” said Jurie Roux, CEO of SA Rugby.

“AfriSam is a long-established company whose products are literally part of the fabric of the country. Similarly, we aspire to make the Springboks part of the fabric of the nation as well.

“We’d like to thank AfriSam’s leadership and their entire workforce for their support for the Boks. It’s the support of proudly South African companies such as AfriSam, that provides the foundations on which we can build, in this case almost literally.”

AfriSam established its first cement plant in 1934, since then the company has grown into a formidable group with operations across South Africa as well as in Lesotho and Eswatini.

“One behalf of the entire AfriSam team, I would like to express our excitement about joining the Springbok family,” said Richard Tomes, Sales & Marketing Executive of AfriSam.

“As a proudly South African company, we are constantly striving to build and uplift our nation. Forming a partnership with a team that has, over the years, demonstrated how rugby can unify and inspire an entire nation, came as a natural fit for us.

“We wish our beloved national rugby team all the best and we look forward to ‘creating concrete possibilities’ together. Go Bokke!”

The partnership was announced to an excited AfriSam sales force on Saturday.


Founded in 1934, AfriSam is the leading construction materials groups in the southern African region, with operations in South Africa, Lesotho and Eswatini. From its national footprint of cementitious manufacturing facilities, quarries and readymix operations, the group has the capacity to produce in excess of 4 million tons of cement, 7 million tons of aggregate, 800 000 tons of slagment and 2 million cubic metres of readymix concrete annually. We are committed to building a positive African future. It is this passion and commitment that we are most proud of, not of the products we make, but rather of what our products make possible – we create concrete possibilities.

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