Tafel Lager (Namibia Breweries LTD) is the new sponsor of Griquas
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Loading...Today is certainly one of the greatest days in the history of the Griqualand-West Rugby Union. The gaining of Namibia Breweries Ltd. as the new main sponsor of GWRU is not only the largest sponsorship that the Union has acquired but also the beginning of an era where GWRU will position itself to compete at the highest level in South African rugby on a continuous basis.
It was a long and tedious process to find the right sponsor for GWRU, but it was crucial that a business should not only just be a sponsor. We were looking for a business partner with international experience who can add value to our strategic plans. For this reason, the main criteria in our search for a sponsor were that there should be a shared value system.
There is a close relationship between the people of the Northern Cape and Namibia. This is reflected by a large number of players who has represented both teams on the field among other things. GWRU will continue to strengthen this tie. Namibia Breweries represented all requirements in our search for a sponsor and partner.
The sponsorship will run for a term of three years (2017 to 2019) and includes the attainment of the team and stadium naming rights, as well as “pouring rights” in the stadium. The team will be known as the Tafel Lager Griquas and the stadium as Tafel Lager Park.
I would hereby like to thank the Managing Director of Namibia Breweries (Mr Hendrik van der Westhuizen) and his management team for their attitude towards GWRU while securing the partnership. I can assure them that the return on their capital will exceed their wildest expectations. The statement can be confirmed by previous main sponsors like Nashua, Wildeklawer, GWK and Orange River Wine Cellars. Sponsoring the GWRU remains a great investment and is definitely one of the cheapest methods establishing a brand. I believe Tafel Lager will soon be the country’s favourite beer. Without a doubt, the other products by Namibia Breweries, eg. Windhoek beers will also benefit from the exposure.
I would also like to thank Mr Andre Markgraaff for his great contribution towards the negotiations of this sponsorship and also for his continued support of GWRU. Our Heavenly Father has blessed GWRU with a great sponsor during difficult economic times and we are grateful for that.
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