This year’s Vodacom Cup has taken rugby in a whole new direction with the launch of “The Gain Line” rugby comics.
An initiative that has drawn in freshly borne fans as well as won the hearts of loyal lovers of rugby – in line with Vodacom Cup’s campaign theme “It’s Tjovitjo”, South Africa’s first-ever rugby comics promise the thrills and spills of rugby’s best educational guidelines, packed with important coaching tips and techniques for the next generation of Springboks who are eager to learn.
The first issue, which launched in March has already had significant impact within rural and urban communities, with both the youth and sports loving adults, whilst those “now in the know” wait eagerly for the second issue to follow in late April, early May.
The comics are available at the weekly SA Tag rugby clinics (which have been especially developed in line with the year’s Vodacom Cup), and can also be obtained through the various Union development officers free of charge.
As a result, schools can contact their local rugby union and acquire the comics to hand out to their rugby playing children so that they can further learn about the game and the tournament.
SARU’s intent to drive grassroots development through using this type of medium and creative initiative, SA Rugby’s (SARU) Brand Manager and ex Provincial rugby player Oginga Siwundla commented: “Creating entertaining rugby literature for a younger audience was one of the key determining factors when finding alternative options in pursuing that target audience. These comic books made sense. They’re factual but fun, and something we believe that will be kept and held onto as reference for time to come.”
Sarah Mundy, Marketing Manager of SARU adds that she hopes the comics will not only provide rugby relevance to the communities and youth at large, but in addition possibly become a legacy in their own right. “Who knows maybe even collectables over time? This unconventional initiative is another way that SARU is attempting to make not only the Vodacom Cup tournament but also community rugby as a whole, sustainable and good for all – it’s about making it tjovitjo, just like the campaign says it is!”